Objective
Tasty is cloudy with Nata de Coco
Manufactured by Sappe, Mogu Mogu is committed to promoting healthy lifestyle through innovative & premium
beverage that promotes real fruit juice with fun combinations.
Insight
Tasty with a twist
When it comes to food and beverages, it's all about the authenticity that it brings. Combine with the fun
and boldness sought by many these days, we make tasty a new fresh twist.
Solution
Let's 'Chew' (Chill) Together
Leverage on this, the aim for the campaign key visual is to bring out the fresh, energetic yet plump infuse tastiness
from real fruit through fun play of design tone and actual ingredients. We collaborate with Mogu Mogu ambassador, Jang Han
Byul to capture the voice of Gen Z while hopping onto the KPOP trend.
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