To cement TOPNano’s position as the No.1 laundry expert by driving talkability, belief, and trial through cutting-edge capsule technology. This campaign aims to spark mass awareness, ignite product desire with breakthrough P.O.D. cleaning performance, and convert liquid detergent users from key competitors like Breeze — turning everyday laundry into a tech-powered transformation.

In a fast-paced world where everyone is juggling their days, convenience isn’t a luxury — it’s a necessity. With the launch of TOPNANO Capsule Detergent, the brand aims to simplify laundry with effortless power and superior efficacy, establishing a strong competitive edge in the market.

We transform “10x Power in 1 Shot” into an experience—where we meet 3 different lifestyles that struggles to find the simplicity in the hustle and bustle. With a dynamic jingle setting the rhythm, the branded video microscope into the capsule superiority, amplifies the impact of 10x power can bring to your daily cleaning. With every touchpoint, we are here to ensures TOPNANO isn’t just seen but remembered.