An effort to localisation, Jollibee launched a limited time menu to satiate the crave of all Malaysian taste bud.

Here to hit the spicy (and sweet) spot on every Malaysian's tongue, we leverage on the “kick” Malaysians crave and desire - THE fragrant sambal aroma.

The campaign merge the two flavours into one to create a signature OOMPH copy for Malaysian foodies - Sambalghetti.
Sweet or Spicy, the new menu cooks the familiar flavours of both countries into a stew that is sweet yet spicy. The name Sambalghetti is catchy and provides familiarity, helps with product recall rate as well as creating a unique local identity for Jollibee.