Red Eagle is one of the reputable palm-based cooking oils with 47 years of footprint in Malaysia. Most notable for palm-based cooking oil, this campaign, the brand comes in to communicate to the younger crowds the family line under Red Eagle that is pertinent to every Chinese New Year meal.

Or do we? Steamboat has been a long tradition in most gathering and ultimately one of the main CNY dish, beyond these, it held the sentiment where every steamboat session encapsulated the people and story of the close ones we weathered through life together.

Red Eagle assembled the iconic movie and music icons for an extra spin of CNY prosperity. Encapsulating the essence of Red Eagle family products, we gathered Malaysian top radio stations Astro and 988 to share this extra goodness. Now we are on screen and on-air!