Neuvida, a premium sunflower seed cooking oil brand of 2 decades, remains a hidden treasure within a highly competitive market. The crux of the matter lies in the prevailing lack of awareness surrounding this product and undifferentiated point of difference among its category.

The campaign message for Neuvida was strategically crafted with the compelling statement that the brand aspires to shape your homecook experience by bringing an abundant fullness straight into your kitchen and dining table with its versatility and health benefits.

We unfolds an unmatchable RICHNESS where indulging in your favourite food with a peace of mind is possible when using the right cooking oil. The campaign recruited Malaysia Top Radio Station DJ Mei Yan (MY FM) to be the face for for the TVC and curated a social media content series to reach out to all homecook masterchefs