As Kleenex steps up, it’s not just about holding ground—it’s about reclaiming leadership with a bold product upgrade. Armed with stronger specs and harder-hitting RTBs, the new KBT isn’t just better—it’s now about how it can turn the upgraded superiority into undeniable desirability.

The frustration in bathroom when your bath tissue is not doing its job well at the crucial time because ultimately what the consumers are looking for is an Effective, Satisfactory Cleaning Experience for complete hygiene.

With the Conquer Series, we’ve doubled down on what truly matters in every wipe: 2x Stronger performance that delivers visible cleanliness, effortless use, and lasting value. With a series of powerful demos showcase both online and offline, we crafted a social movement with the help of all the KOC mamas out there to showcase this transformation that is not only stronger, but bringing to you fewer sheets, longer lasting rolls, better clean.