Coming in as a new brand of instant Teh Tarik, Jom Teh aim to build strong brand awareness, establish tangible and intangible proposition, and drive purchase interest while going against a competitive instant Teh Tarik category.

The authentic taste of Mamak Teh Tarik is incomparable, BUT, what makes you stick to it is the buzz of conversation mix with the warm of the place where we can never skip from “Boss, teh tarik satu!’.

This heart-warming cultural note in Malaysia inspired our team to personify Jom Teh into life and bring them authentic sesi mamak at the convenience of their home, workplace without compromising the iconic taste.