For the past 80 years, Ho Yan Hor has been the traditional choice remedy of families in relieving heatiness and the common cold. However, as time and trends evolved, Ho Yan Hor noticed a younger generation taking up the role of decision making for the family

The brand is most known for its star product and too often synonymous with the medication category. Our strategy was to give the brand a total refresh and change the way of people see it.

Introducing, Master Ho, the herb expert and “Heat-Tea Saviour”. We created an iconic identity and assembled together his crew of Heat-Tea spokepersons - KOL and Social Publisher - we set out to catch the eyeballs of a youthful target market and change the minds of those who knew Ho Yan Hor in the past.