Set on penetrating the Malaysian beauty and health enthusiasts to drive talkability with easier association to the brand, we devised a PR campaign to introduce humanise haircarebear, not as a health and supplement brand, but your fun companion to healthy lifestyle.

Looking good and feeling great are the key elements that we strive to be the best version of ourselves. No matter at work, with friends and family or by ourselves, haircarebear wants to transcend everyone’s inner light of beauty and health in a unique and fun way.

What better way than to amplify the truth ringing right before our eyes! Taking the brand design and ideation, we bring the signature haircarebear bear to life. Now you think of bear, you think of haircarebear. Collaborating with 8 KOLs representing each Bearsonas, we gather an empowering group of women to slay their confidence glow.

The campaign also designed 8 exclusive Bearsona Necklace with Juwei Teoh.