Objective
Ke mana ni?
The brand is proud to offer a wide network coverage with more than 100 operators, and
up to 8,000 routes around Malaysia & Singapore, while speaking to Gen Z students who were
in this crucial need for their frequent interstate travel with no drama.
Insight
Misi apa ni?
Behind every destination, whether is balik rumah ke, universiti ke, kampung ke, we realised
they all come with a mission. A lot of time, these missions are to make sure we don't miss
any important moments.
Solution
Oi, Geraklu!
We recruited ImranBard as the key campaign KOL that speaks to the Gen Z audience and tap into
the university community. Other than digital, radio and DOOH space, we collaborate with Takeaway
Table to resonate with the Gen Z to Sip & Spill kisah drama balik kampung dalam bus! Share la sikit,
janganlah segan!
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